Time is money
I started this site with very high ideas and set goals as to what I wanted to do. One of my goals was to get the information for the wineries up and ready to be reviewed quickly. I did start off quickly and got three states up but then I started working on Oregon. I have to say that I was sure that I would be able to hit my goals and do what I wanted to do. But I have to say that a lot of websites make it difficult to find even the simplest of information. I had found a few in Washington that had required several searches to find all the information I wanted for my site. But in the Oregon data base I encountered my first stumbling blocks. I was amazed at how hard it was to find out even basic information about wineries in Oregon.
I found many sites that had basics missing from their site. They did not make contact information easy at all and finding out if they had a tasting room or not was a nightmare. The two weeks I had worked to finish Washington did not even get me through half of Oregon which only had half of the number of wineries. I have done with it now and have gone on to other states but have decided that to meet the goals of getting all the information out there and the reviews starting to get us information I am going to go ahead and put all the wineries that I have any information on and fill in the missing information as I can get them finished. I hope that this will be more efficient for all of my readers and reviewers.
But back on my rant. I know the effort that I put in to finding the information and I had a serious reason for doing all that work. But for the normal wine consumer, they would put in the effort to do a search and go to the website. But if the information is not easy to find they will be off and looking for some other winery that does tell them basics like address, contact information and if they have a tasting room, the hours and location.
I know that several bloggers I know have written recently about being in the “Golden Age” of wine and I do know from working in the industry it is big business. I really wonder if these wineries realize how much money and customer contact they are passing up but simply not providing information. I know that many wineries are on a tight budget and that many try and do their own websites, but even with that they should think about what information they would need if they were looking at wineries to visit. If they do not want people coming to the winery then they need to politely say that the winery is closed to the public or by set appointment only. But by not communicating this basic information on their websites they are adding to the frustration of the customer and to the amount of time they have to spend answering emails or answering the phone to tell the customer the same things they could have read. Though I am not a web designer (I let my wonderful boyfriend at Passionatecopy.com manage that side of things), but I do understand the rules of marketing. One of the rules that I believe is very important is that information sells. Without the information most people will simply move on to some other site or source that will get them what they want to know. The wine industry is a business and maybe we need a wake up that it is and our consumers need information!